Local SEO is important because it helps you reach customers who have already done their research and are ready to buy–and it also helps you reach people who haven’t done any research yet, but might be interested in what your business has to offer.

The goal of this is to increase traffic and sales by increasing awareness of your business. Local SEO can be done on a per-business basis, or as a whole across all businesses in your area.

Local SEO is a great way to get more visibility in your community and attract new customers, but it’s not always easy to get started.

It’s not just about how many people are searching for your business in their local area, but also about how those people find you when they search for it.